You might have received a few emails or letters about updating your contact preferences recently. That is because a new legislation is about to start on the 25th May 2018:
General Data Protection Regulation – otherwise known as GDPR.
From a consumer or customer point of view, this is fantastic news, because it will give you complete control over the type of communication you receive and how you receive it. From the 25th May to receive any promotional communication, you will have to ‘opt in’.
From a company point of view, it gives companies including Pulman a chance to clean their existing customer contact data, ensuring that we only talk to customers who want to hear from us.
It has been a huge 20 years since the Data Protection Act (1998) was last updated, that is the same year Google launched! So it’s no wonder with all the advances in digital technology especially that the data protection regulation is being reviewed.
GDPR looks at the following key points:
Personal data – GDPR focuses on data that can be used to identify an individual.
Why companies need that data – there are various reasons a company can collect data. It could be for contractual purposes, i.e. you have decided to buy a car, certain information is required to process this purchase.
How companies will use your data – for example buying a car would require using personal data to complete a finance agreement on a car and to register the car to the correct owner.
Who companies will share your data with – i.e. when purchasing a car with Volkswagen finance, data will be shared with the DVLA to register the car and with Volkswagen Group Finance to process the finance agreement.
How is data secured – when storing the data or sharing the data, security measures are put in place to ensure the safety of that data. Such as data encryption and firewalls.
How long is data kept for – data will be kept for various timescales, e.g. purchase data can be kept for up to 7 years as required by law for accounting purposes. However, a general enquiry without consent that has not progressed to a sale will only be kept for the duration of that enquiry.
Right to be forgotten – as a consumer, you can request the right to be forgotten, i.e. your data will be deleted. The only time your data or certain elements of your data will not be deleted are because of a legislation or contractual requirement in which the data is needed.
To receive the latest offers, Pulman news or even the latest model or ‘how to’ guides from Pulman Group then we must ask you to ‘opt in’, as this type of communication would need your consent.
You can opt in by clicking here
You can choose the best contact method for you: email, SMS, Post or phone. You can also choose which Pulman brand you would like to be kept in touch with. If you change your mind in the future, you can simply unsubscribe. Remember, that we won’t bombard you. We will only send you information we think you’ll enjoy.
Don’t worry if you are a Pulman customer and don’t want to ‘opt in’ to the latest Pulman offers, but would still like to be reminded when your next MOT is due or when your new car will be delivered – this type of ‘non-promotional’ communication will still be sent to yourselves as there is a genuine and legitimate reason to do this. However, you will also have the option to ‘opt out’ of this by emailing: email@example.com
The new General Data Protection Regulation is a positive move for everyone involved. If you are a customer and would still like to be updated on latest offers you simply need to ‘opt in’ and remember you can ‘opt out’ at any time.
Also be assured that Pulman treat your data with the up most respect and will look after your data safely, securely and responsibly.
GDPR – starting on the 25th May.
For more information on GDPR visit the ICO website by clicking here