Stunning New £300,000 Refurbished Pulman SEAT Showroom With Brand New CUPRA Corner

Pulman SEAT and CUPRA team at the new refurbed launch party - October 2019

Over the last 3-months Pulman SEAT have invested over £300,000 in updating their existing SEAT showroom based in Southwick Sunderland. The site has been a SEAT showroom for over 35 years becoming part of the Pulman family in 2010. The fantastic refurbishment revitalises the interior and exterior of the showroom, and also introduces a brand new CUPRA corner.

Little over a month ago the retailer held an exclusive launch event to showcase the brand-new showroom which now includes a specialist corner for the performance sub-brand of SEAT named CUPRA. In 2018 SEAT officially announced that CUPRA, their sporty models, will be a standalone brand in its own right. Pulman are proud to be the North East only CUPRA specialist, with a dedicated area in their showroom and access to the latest CUPRA cars, including an all new CUPRA Formentor. The very first CUPRA standalone car which will be revealed next year.

new CUPRA corner at Pulman SEAT and CUPRA

Pulman SEAT, or more commonly known as Pulman SEAT & CUPRA today, launched in 2010 and up until 2019 no showroom updates have ever been carried out.

A huge 6-figure investment was put into the refurbishment, but not only has the showroom had a total new look, the service area, workshop, back offices and external areas have all had a fantastic makeover too!

New exterior at Pulman SEAT and CUPRA

New totem at Pulman SEAT and CUPRA in Sunderland

The updated design inside the showroom oozes a sleek and contemporary style, which matches the brand values that SEAT is heavily promoting with their 2019 rebrand. The layout of the new showroom is also based on the Avinguda Diagonal in Barcelona (SEAT’s home city), which is the widest avenue in the city which separates the hustle and bustle from the charming and exclusive neighbourhoods. To look at from a birds-eye view all of the streets surrounding this avenue are diagonal cuts, which is what the new Pulman showroom emphasises with the cars displayed in dark grey tiles in comparison to the white tiles, and the desks are all arranged in one corner in a diagonal format facing towards the main entrance.

New sales area at Pulman SEAT and CUPRA new service area at Pulman SEAT and CUPRA new waiting area at at Pulman SEAT and CUPRA

The refurbishment was completed early September 2019 and an exclusive invite-only event took place on Thursday 17th October 2019. The event had plenty of entertainment during the evening from Gordon Ramsey and Manuel lookalikes to magicians mesmerising the guests, and not to forget the live singer, Andy Barker from the North East who sang some fantastic cover music from the sixties through the years to today. No car retailer event would be complete without a driving race game, this game mimicked real car driving with the car seat and pedals. There was also a chance to ‘crack the safe’ to win a limited edition CUPRA R Estate as well as smaller prizes within the safe.

Gordon Ramsey and Manuel lookalikes at Pulman SEAT and CUPRA launch Andy Barker singer North East at Pulman SEAT and CUPRA launch

Drinks and tapas were also served which followed on after a presentation from Andrew Cross and Chris Cavanagh from SEAT UK who spoke of the new showroom and the growth of the SEAT and CUPRA brands.

SEAT UK stated, “It’s an exciting time for SEAT and CUPRA. 2020 is going to be an exciting year for us and the automotive industry in general with electric mobility, with the upcoming models including the SEAT Tarraco PHEV and CUPRA Formentor along with the SEAT Mii Electric which is now available to order. Pulman SEAT are ready for the electric vehicle revolution with products and infrastructure where two charging stations are due to be installed onsite by the end of 2019″.

Pulman SEAT & CUPRA are the only CUPRA Specialists in the North East, and only 1 of 22 across the UK. Bill Mullen, Area Sales Manager, from SEAT UK also attended the event.

Chris Slater, Head of Business at Pulman SEAT commented on the event, “It’s fantastic to see such a turnout to celebrate the re-launch of this dealership. It’s provided the staff with a fantastic environment to work in and to look after our customers.”

“Since Pulman took over the SEAT Brand in Sunderland Alex Paget, General Sales Manager and his team have grown the business in both sales and aftersales.  With the introduction and investment in the exciting new Cupra Brand plus the electric vehicles SEAT have planned for 2020 we’re truly set up to deliver a fantastic customer experience”.

If you’re yet to visit the new Pulman SEAT & CUPRA showroom, head to the dealership based on Burntland Avenue, Sunderland, SR5 2ET and speak with the multiple award-winning sales team today!

Refreshed Pulman Websites: Coming Soon!

New Pulman SEAT and Pulman CUPRA websites coming to a screen near you

Drum roll please, we are proud to present our new SEAT and CUPRA websites coming to a screen near you soon!

It’s been 5 years since the Pulman Group websites were updated and now it’s time for a change. We wanted something more user-friendly, simple to navigate around and all-in-all a sleeker design, and that’s just what we’ve done!

Over the coming weeks yourself and other website visitors will be able to test out the SEAT and CUPRA websites. If you like what you see, don’t be afraid to leave us feedback when the pop-up box appears. On the other hand, if there’s something you can’t quite find or would like to see, leave us a comment and we will see what we can do before the official launch which is expected in October! 

new Pulman SEAT website

 

New Pulman CUPRA website

 

So, what’s the main differences on the new websites compared to our current sites? There’s quite a few changes which you’ll notice as soon as you enter the new website, but the main change we think is the visual aspect! Whether you access the websites on a desktop, tablet or mobile, you’ll find the navigation is very user-friendly and all of the new car offers are now available to view on one single search.

New Pulman SEAT mobile website

If you are after a specific model, you can filter on the single search page which showcases all models and offers or you can use the drop-down menu and select a model from this area. Once you’re on the selected model page there is a whole host of information available including an overview of the model, the latest offers, trims and specifications, available new car stock and used cars as well as the latest news and awards! If you like what you see you can favourite the offers and compare with others too!

New Pulman CUPRA website section

 

As well as an updated enquiry form to make it simpler for you to submit the nature of your enquiry, you can also submit your enquiry via our live chat system. You may have a general, test drive, part exchange, video request, finance or callback enquiry; whichever one it may be, we are always happy to help!

New Contact us page area on Pulman SEAT

 

We are also proud to present our new review section which showcases our Feefo feedback from our customers! The reviews and ratings are based on both the service from Pulman as well as on the cars themselves.

Plus, the excitement doesn’t stop there for our new websites! Up until now, CUPRA has always had its spot on the Pulman SEAT site, but now it showcases its own brand website, meaning you’ll learn all about the performance and sophisticated brand and the offers available on its dedicated site!

New Pulman CUPRA mobile website

 

Our Pulman Volkswagen and SKODA websites will also be going through the update during quarter 4, so look out for updates across our social channels & websites!

Pulman is about delivering a fantastic customer experience, and this is true to the online experience as well. The new websites are configured for mobile-first design, full of even more fantastic offers, a new favourite and compare system and fantastic content with even more ways to contact us.

So, after shopping around why not a pay a visit to our new SEAT and CUPRA websites and make Pulman your end destination choice.

Keep up-to-date with our website progress over on our social channels:
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Pulman Extravaganza Event

The Pulman Extravaganza is now back at Pulman between 17th and 26th August 2019

Ladies and gentlemen, boys and girls, the Pulman Extravaganza is back in town for 10 days only presented by the one and only Pierre!

Pierre will be sharing with you all, 10 days of mesmerising offers across the new and used car range including hundreds, if not thousands of pounds worth of savings! If that’s not enough, a fantastic range of deposit contributions will be available with PCP finance!

During the Pulman Extravaganza Event receive 10 days of fantastic offers across the new and used car range!

 

Plus, the fun doesn’t stop there! If you order your new or used car during the Pulman Extravaganza Event, you can choose one of four Pulman Perks! “What are they?” I hear you ask, well let’s start with Pulman Perk 1; if you love TV, box sets and films then the 12 months Netflix subscription may be the perk for you! Pulman Perk 2 is all about the music and podcasts with a 12 months Spotify subscription! You may prefer dining out so a £100 Mitchells & Butlers dining out pre-paid card which is our Pulman Perk 3 may be the choice to your heart’s content, we mean who doesn’t enjoy a fantastic meal in some of Britain’s best loved restaurants? With the Pulman Perk 4 you can add that extra personalisation to your car with a £100 worth of Pulman Accessories! Accessories range from mats and safety accessories to cooler bags and vintage miniature car models.

Purchase your new or used car during the Pulman Extravaganza Event and choose a Pulman Perk!

 

As Pierre is only visiting Pulman for 10 days this year, he has also decided to offer our social media followers a chance to win a £100 Amazon voucher, he’s being very kind to you all! Every day from the 17th to 26th August he’ll be sharing a clue to find a surprise Pulman Perk box on our websites, which could be on any of our three Pulman websites; Pulman Volkswagen, Pulman SKODA or Pulman SEAT. If you want to be in with a chance to win the £100 Amazon voucher, make sure you’re following all of our social channels!

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So what are you waiting for? Don’t miss out on this fascinating event full of fantastic offers, perks and prizes and head to your local Pulman branch! Once Pierre is packed up and ready to move to the next town, he’ll not be back for a while!
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Pulman SEAT Is Getting A Makeover!

Pulman SEAT refurbishment Diaries Blog

Pulman SEAT are investing in a full retailer revamp which has already begun and expected to finish by July 2019 but don’t worry business is still open as usual…

It’s a very exciting time for Pulman as a company; the SEAT showroom was the third dealership launched by Pulman in 2010 so that’s nearly 10 years ago since it has been updated!

A huge 6-figure investment is being put into this 9-week refurbishment so you can expect to see BIG changes! Not only is the showroom going through a revamp but the workshop, back offices and external areas are also receiving some much needed toolbox treatment too!

So what changes can you expect to see once the revamp is complete? Think sleek and contemporary with the added sportiness feel of the newly branded CUPRA corner! While you wait for your service or appointment, why not sit back and relax in the new hospitality area which will offer a selection of hot drinks alongside a range of snacks.

Step inside the showroom and the new layout will be inspired by SEAT’s home origin; all of the desks and display areas are within diamond cut diagonal lines, much like the Avinguda Diagonal in Barcelona (the widest avenue in Barcelona separating the hustle and bustle of the city from the mountains and most charming and exclusive neighbourhoods). So, if you wish to get away from the noise you may find at other dealers, step inside the exclusive Pulman SEAT showroom.

Although this is a huge project for Pulman SEAT, the showroom is still open for business as usual, the only change you may see is that the service reception has temporarily been moved to the main showroom!

If you want to be kept up-to-date with the latest refurbishment changes, follow the Pulman SEAT Facebook, Twitter and Instagram page. PLUS keep an eye on our LIVE Diary below which is constantly being updated (latest updates at the top)!

LIVE Diary

Monday 2nd September: The CUPRA corner is now complete with attractive chrome effects which highlight the CUPRA branding. What do you think?

New CUPRA corner at Pulman SEAT and CUPRA

 

New CUPRA corner at Pulman SEAT and CUPRA after refurbishment

 

Monday 1st July: The finishing touches have now been added to the exterior & interior of the SEAT & CUPRA showroom, it looks fantastic! Next up is the CUPRA corner to be finished! Keep an eye out for updates!

New SEAT and CUPRA sign at Pulman after the refurbishment

 

New customer waiting area at Pulman SEAT and CUPRA after refurbishment

 

New Pulman SEAT and Pulman SEAT and CUPRA

 

New SEAT and CUPRA signs and flags at Pulman after refurbishment

 

Thursday 27th June: The new Pulman SEAT sign is currently being placed & all of our new furniture has been delivered! What do you think? We think it looks FANTASTIC! 

New Pulman SEAT sign during refurb

 

New Pulman SEAT and CUPRA furniture

 

New Pulman SEAT and CUPRA furniture

 

New Pulman SEAT and CUPRA furniture

 

New Pulman SEAT and CUPRA furniture

 

Monday 24th June: Not long to go now! The second half of the showroom is nearly complete with the new tiles and flooring, the look will soon be complete with new furniture!

Flooring nearly complete with phase 2 for the Pulman SEAT and CUPRA refurb!

 

Tuesday 18th June: The plastic covering of the new Pulman SEAT and CUPRA totem has been taken off and boy does our new signage stand out! 

New SEAT and CUPRA sign at Pulman SEAT in Sunderland

 

Monday 17th June: The new signage has now landed at Pulman SEAT & is currently being installed into the ground & on the side of the newly painted building!

New SEAT and CUPRA sign being installed during the Pulman SEAT refurbishment

 

New CUPRA sign at Pulman SEAT in Sunderland

 

Saturday 15th June: For now the grey tiling has been covered to protect it from the equipment we are using for the rest of tile placement & painting!

Part of the Pulman SEAT showroom refurbishment in Sunderland

 

Friday 14th June: The grey tiling is being set in the new showroom which is where one of our new cars will feature…but which one?

New grey titling placed to showcase Pulman SEAT new cars

 

Monday 10th June: The future is bright, the future is orange! Alex’s office (General Sales Manager) has been given a lick of bright orange paint, whilst his new computer is being set up! 

The skim coat is also being applied in the showroom to evenly level out the floor ready for the new tiles! 

new office at Pulman SEAT

 

Skim coat flooring in showroom for phase 2 of Pulman SEAT refurb

 

Floor levelling out in Pulman SEAT during the refurbishment

 

Friday 7th June: The exterior of the showroom is looking very sleek! Just need to place the new signage up before the white areas can be painted grey!

Exterior paint nearly complete at Pulman SEAT

 

New exterior colour at Pulman SEAT

 

Tuesday 4th June: Phase 2 has begun in the other half of the showroom! To access the temporary sales area, you need to go through the service reception! The exterior painting is nearly complete, the colour looks fantastic! 

Phase 2 of the Pulman SEAT refurbishment has now started

 

Exterior painting during Pulman SEAT refurbishment

 

Monday 3rd June: Over the weekend the service reception moved back to its original location at the top end of the building! Phase 2 in the main showroom has now begun so the sales team are now based in the half of the showroom which has been shut to the public over the past 5 weeks! Don’t worry there is signage and staff who will guide you to the correct area! 

New service area at Pulman SEAT

 

Phase 2 of the Pulman SEAT refurbishment  - sales team now moved to other half of the showroom

 

Friday 31st May: Phase 1 is nearly complete! It’s looking fantastic! Soon the rooms will reverse & the current showroom open to the public will be the area cornered off!

Phase 1 of the Pulman SEAT refurbishment is nearly complete

 

Phase 1 of the Pulman SEAT refurbishment is nearly complete

 

Thursday 30th May: The painting has begun on the outside of the building! We are going from light to dark! 

New painting has begun outside of Pulman SEAT

 

Tuesday 28th May: The new waiting area is coming along nicely with dark flooring! The tiling and the glass safety barriers are nearly complete in the service area too! 

New waiting area flooring at Pulman SEAT

 

New service area safety barriers at Pulman SEAT

 

New tiles in the service area at Pulman SEAT

 

Thursday 23rd May: The glass is now in the safety barrier where the service waiting is going to be and now work has begun on placing a glass balustrade up to the service reception! New bright lighting has started be installed in the ceilings too!

New glass safety barrier at Pulman SEAT

 

Safety barrier leading to Pulman SEAT service is going up!

 

New bright lighting in the roof at Pulman SEAT

 

Tuesday 21st May: The new railings have started to be placed, which will include glass, so it’s going to look very sleek! Plus the old refreshment area looks unrecognisable; this is going to be the new accessories display area in the new showroom! 

new railings at Pulman SEAT

 

New railings awaiting the new glass at Pulman SEAT

 

The old waiting area at Pulman SEAT

 

Monday 20th May: Work has begun on redecorating the toilet area with new tiling and a fresh lick of paint!

Pulman SEAT refurbishment in the toilets

 

Friday 17th May: The netting has been put up to protect the workshop while the new roof is being installed. Our service reception is still located in the main showroom with Melissa protecting herself from the glorious sunshine today!

Netting in place at Pulman SEAT for the new roof

 

Pulman SEAT Service Reception in the main showroom for the refurbishment

 

Thursday 16th May: The tiling continues in the half of the showroom which is currently closed from the public as well as installation of the floor plug and covers.

New tiling in Pulman SEAT during the refurbishment

 

New floor plugs and covers installed at Pulman SEAT

 

Monday 13th May: Out with the old and in with the new! The original SEAT sign is now dismantled making way for the new signage! The flooring at the service area has also had a skim coat to strengthen &  level out the flooring! 

SEAT Original signage down at Pulman

 

Service area at Pulman SEAT Refurb

 

Saturday 11th May: The workmen are still working hard at the weekend continuing with the placement of the new white tiles! What a lovely sunny day too!

More tiles down at Pulman SEAT refurb

 

Friday 10th May: The Senior Management team visited Pulman SEAT to have a catch-up meeting with the Project Manager & Builders on-site! Everything is going as planned!

Senior Management Meeting at Pulam SEAT refurb

 

Thursday 9th May: The new tiles are starting to be placed in the first cut-off section of the showroom! Nice bright white tiles are coming to your new Pulman SEAT & CUPRA showroom! 

New white tiles being placed in Pulman SEAT

 

Friday 3rd May: The roof has started to come down and trenches have been dug to make way for the media cables for the CUPRA corner!

CUPRA Corner roof coming down

 

Trenches ready for cables

 

Monday 29th April: The famous barriers which have been here since we opened have now been taken down and will be replaced with glass. The café area is also being knocked down and moved to the new hospitality area! Plus today the service reception and waiting area has been moved to the main showroom.

Goodbye famous Pulman SEAT barriers!

 

Hospitality area on the move

 

Saturday 27th April: We’ve started to take out all of our showroom cars as the showroom is going to be split in half over the 9 week project!

Pulman SEAT showroom being emptied

Behind The Scenes For The CUPRA Ateca & SEAT Leon CUPRA

Behind the scenes with the SEAT Leon CUPRA and CUPRA Ateca

This month we went behind the scenes for our latest car reviews for the sporty performance CUPRA Ateca and the SEAT Leon CUPRA…

When we organise a behind the scenes review day we will always select two cars to film throughout the day; one in the morning and the other in the afternoon. For this filming day we chose the sporty models from Pulman SEAT; the CUPRA Ateca and the SEAT Leon CUPRA.

CUPRA Ateca

We took the CUPRA Ateca out for filming first in the morning and decided to take the SUV to Herrington Park and the roads around the back of Penshaw Monument near Offerton, as these areas would really showcase the sporty feel of the CUPRA brand. Thankfully the weather stayed dry for us although prediction suggested rain and just as we were finishing up the sun came out! Read a little more below about the CUPRA Ateca.

It really is an SUV where performance meets style, reaching speeds of 60mph in just 5.2 seconds from a 2.0 litre turbocharged 296bhp engine! To look at, the CUPRA Ateca offers a pair of twin exhaust pipes, rear spoiler, dark tinted rear windows, metallic paint as standard and much more!

CUPRA Ateca from Pulman SEAT in Herrington Park with Penshaw Monument in the distance

 

The CUPRA Ateca really is a fantastic drive and the specification, even on the standard trim, is fully loaded for safety and entertainment. Standard specification includes Smartphone Integration, Air Conditioning, Satellite Navigation, Rear View Camera, DAB Digital Radio and a 360 Degree Surround Camera to name just a few of the features!

CUPRA Ateca from Pulman SEAT

 

Inside the new CUPRA Ateca

 

Find out more about the CUPRA Ateca

SEAT Leon CUPRA

In the afternoon we decided to take the SEAT Leon CUPRA around the Souter Lighthouse in Marsden near Sunderland. We chose this location as our car reviews always try to include well-known landmarks from the areas our sites are based in or around. Unfortunately, the weather predictions caught up with us and we were greeted with rain and wind coming straight from the North Sea! Let’s find out more about the Leon CUPRA below!

The Leon CUPRA really does make heads turn with its high performance look and attractive 19” ‘CUPRA Machined’ alloy wheels along with a uniquely styled front grille and pair of twin exhaust pipes. Step inside and the Leon CUPRA is loaded with technological features as standard which include Satellite Navigation, Full Link Smartphone Integration, Rear View Camera, Front Sports Seats and Suspension, DAB Radio and much more!

SEAT Leon CUPRA from Pulman SEAT in Sunderland at Souter Lighthouse

 

The new SEAT Leon CUPRA from Pulman SEAT

 

SEAT Leon CUPRA at Souter Lighthouse from Pulman SEAT

 

Find out more about the SEAT Leon CUPRA

We don’t want to give away too much without you watching the full reviews first but don’t worry, the videos are currently being edited and will be available very soon!

Read our previous behind the scenes blog with the SEAT Tarraco & Volkswagen e-Golf

If you’ve enjoyed reading the behind the scenes blog and want to be kept up-to-date with the latest news from Pulman SEAT and CUPRA follow our social channels below:

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Everything you need to know about the CUPRA Ateca

We are proud to announce the official launch of the new CUPRA brand! CUPRA has always been the sportiest extension of SEAT, and now the time has come for CUPRA to gain its own identity! 

We have the new CUPRA Ateca on site at Pulman SEAT and we think it looks fantastic! Check out the new logo: 

Ateca Logo

It has been designed taking inspiration from tribal civilisations and balances different worlds and elements. It brings together passion, precision, style and performance with courage and determination. It’s more than just a car logo, it is what CUPRA as a brand stands for!

CUPRA Ateca - Sunderland bridge

The CUPRA Ateca is the ultimate expression of sportiness, combed with sophistication, functionality, comfort, technology and reliability! 

CUPRA Ateca alloy

Want to book your test drive? Visit our website here or alternatively head down to our showroom: Pulman SEAT, Bruntland Avenue, Southwick, Tyne & Wear, SR5 2ET 

The Geneva Motor Show 2018

The Geneva Motor Show is the largest and most exciting event in the motor calendar – and this year will be no different. Here at Pulman we will be bringing you all the action, from the first look at the I.D Vizzion Saloon to the new Fabia – we have all the latest Volkswagen Group news. The covers will be pulled off a glittering array of new models, so let’s check out what we can expect to see…

 

The SKODA Fabia

The updated Fabia was revealed ahead of the Geneva Motor Show – and we can’t wait to see it on the SKODA stand! Along with updated aesthetics, one of our favourite superminis now has upgraded driver assistance and infotainment technology.

Skoda Fabia

 

The SKODA Vision X

SKODA have finally pulled the wraps off the much anticipated Vision X concept and we can’t wait to see it at the Geneva Motor Show shortly. The new Vision X concept really is the future. Adding features from SKODA’s current SUV models – the Kodiaq and the Karoq – the new Vision X showcases a sustainable drive concept which combines a petrol-powered engine and an electric motor. Stay tuned to find out more…

Concept X

 

The SKODA Kodiaq L&K

At the SKODA exhibition, there is no doubt that the spotlight will be on the new Kodiaq L&K. The new range-topping variant of the SUV model line-up, will be presented to the public for the first time. So what can we expect? Distinct design features and a range of new exclusive equipment as standard set the Kodiaq L&K apart from the rest of the range. We just can’t wait to see it!

Skoda Kodiaq

 

The CUPRA Ateca

At the 2018 Geneva Motor Show the CUPRA, a new and special brand, will be presented to the general public for the first time. This new brand, which will be integrated in SEAT, is showcasing the powerful, dynamic and exclusive CUPRA Ateca. Designed to turn heads, it is a unique models with 4Drive all-wheel drive system and a new 7=speed DSG gearbox, which will power the car into a new age.

CUPRA Ateca

 

The CUPRA e-Racer

One of the main highlights at the CUPRA booth will be the CUPRA e-Racer. A true motorsport car, it delivers 300 KW of continues power – and will be the first 100% electric racing touring car in the world!

New Cupra eRacer

 

SEAT Leon CUPRA R ST

In the SEAT booth, the brand will present a new Leon CUPRA R ST with a new engine, 4Drive all-wheel drive system and DSG gearbox. We can’t wait to see it take to the stand!

SEAT Leon

 

SEAT Technology

SEAT are known for their innovative use of technology and this year is no different. SEAT’s new Digital Cockpit will be one of the main novelties and will be featured in the CUPRA Ateca, the SEAT Leon CUPRA R ST, the Leon FR and the Arona. Stay tuned to hear about all the new SEAT technology…

 

The Volkswagen I.D VIZZION

The I.D VIZZION unveiled by Volkswagen is a full electric sedan and will be the future top model of the I.D family. Predicted to reach the roads by 2022 at the latest, the I.D VIZZION is prepared for fully autonomous driving. What do you think?

Volkswagen I.D. Vizzion

 

The Volkswagen SEDRIC

SEDRIC, which is a semi-abbreviation for ‘SElf DRIving Car’, is like a mobile room ready to deliver you to your destination without any need to direct the vehicle manually. With an interior more like a limo than a car it goes without saying that is concept is not only incredibly futuristic, but with its strong design focus it is incredibly striking.

Volkswagen SEDRIC

Want to know more about the Geneva Motor show? Get all the latest news here!