Stunning New £300,000 Refurbished Pulman SEAT Showroom With Brand New CUPRA Corner

Pulman SEAT and CUPRA team at the new refurbed launch party - October 2019

Over the last 3-months Pulman SEAT have invested over £300,000 in updating their existing SEAT showroom based in Southwick Sunderland. The site has been a SEAT showroom for over 35 years becoming part of the Pulman family in 2010. The fantastic refurbishment revitalises the interior and exterior of the showroom, and also introduces a brand new CUPRA corner.

Little over a month ago the retailer held an exclusive launch event to showcase the brand-new showroom which now includes a specialist corner for the performance sub-brand of SEAT named CUPRA. In 2018 SEAT officially announced that CUPRA, their sporty models, will be a standalone brand in its own right. Pulman are proud to be the North East only CUPRA specialist, with a dedicated area in their showroom and access to the latest CUPRA cars, including an all new CUPRA Formentor. The very first CUPRA standalone car which will be revealed next year.

new CUPRA corner at Pulman SEAT and CUPRA

Pulman SEAT, or more commonly known as Pulman SEAT & CUPRA today, launched in 2010 and up until 2019 no showroom updates have ever been carried out.

A huge 6-figure investment was put into the refurbishment, but not only has the showroom had a total new look, the service area, workshop, back offices and external areas have all had a fantastic makeover too!

New exterior at Pulman SEAT and CUPRA

New totem at Pulman SEAT and CUPRA in Sunderland

The updated design inside the showroom oozes a sleek and contemporary style, which matches the brand values that SEAT is heavily promoting with their 2019 rebrand. The layout of the new showroom is also based on the Avinguda Diagonal in Barcelona (SEAT’s home city), which is the widest avenue in the city which separates the hustle and bustle from the charming and exclusive neighbourhoods. To look at from a birds-eye view all of the streets surrounding this avenue are diagonal cuts, which is what the new Pulman showroom emphasises with the cars displayed in dark grey tiles in comparison to the white tiles, and the desks are all arranged in one corner in a diagonal format facing towards the main entrance.

New sales area at Pulman SEAT and CUPRA new service area at Pulman SEAT and CUPRA new waiting area at at Pulman SEAT and CUPRA

The refurbishment was completed early September 2019 and an exclusive invite-only event took place on Thursday 17th October 2019. The event had plenty of entertainment during the evening from Gordon Ramsey and Manuel lookalikes to magicians mesmerising the guests, and not to forget the live singer, Andy Barker from the North East who sang some fantastic cover music from the sixties through the years to today. No car retailer event would be complete without a driving race game, this game mimicked real car driving with the car seat and pedals. There was also a chance to ‘crack the safe’ to win a limited edition CUPRA R Estate as well as smaller prizes within the safe.

Gordon Ramsey and Manuel lookalikes at Pulman SEAT and CUPRA launch Andy Barker singer North East at Pulman SEAT and CUPRA launch

Drinks and tapas were also served which followed on after a presentation from Andrew Cross and Chris Cavanagh from SEAT UK who spoke of the new showroom and the growth of the SEAT and CUPRA brands.

SEAT UK stated, “It’s an exciting time for SEAT and CUPRA. 2020 is going to be an exciting year for us and the automotive industry in general with electric mobility, with the upcoming models including the SEAT Tarraco PHEV and CUPRA Formentor along with the SEAT Mii Electric which is now available to order. Pulman SEAT are ready for the electric vehicle revolution with products and infrastructure where two charging stations are due to be installed onsite by the end of 2019″.

Pulman SEAT & CUPRA are the only CUPRA Specialists in the North East, and only 1 of 22 across the UK. Bill Mullen, Area Sales Manager, from SEAT UK also attended the event.

Chris Slater, Head of Business at Pulman SEAT commented on the event, “It’s fantastic to see such a turnout to celebrate the re-launch of this dealership. It’s provided the staff with a fantastic environment to work in and to look after our customers.”

“Since Pulman took over the SEAT Brand in Sunderland Alex Paget, General Sales Manager and his team have grown the business in both sales and aftersales.  With the introduction and investment in the exciting new Cupra Brand plus the electric vehicles SEAT have planned for 2020 we’re truly set up to deliver a fantastic customer experience”.

If you’re yet to visit the new Pulman SEAT & CUPRA showroom, head to the dealership based on Burntland Avenue, Sunderland, SR5 2ET and speak with the multiple award-winning sales team today!

Pulman SEAT Is Getting A Makeover!

Pulman SEAT refurbishment Diaries Blog

Pulman SEAT are investing in a full retailer revamp which has already begun and expected to finish by July 2019 but don’t worry business is still open as usual…

It’s a very exciting time for Pulman as a company; the SEAT showroom was the third dealership launched by Pulman in 2010 so that’s nearly 10 years ago since it has been updated!

A huge 6-figure investment is being put into this 9-week refurbishment so you can expect to see BIG changes! Not only is the showroom going through a revamp but the workshop, back offices and external areas are also receiving some much needed toolbox treatment too!

So what changes can you expect to see once the revamp is complete? Think sleek and contemporary with the added sportiness feel of the newly branded CUPRA corner! While you wait for your service or appointment, why not sit back and relax in the new hospitality area which will offer a selection of hot drinks alongside a range of snacks.

Step inside the showroom and the new layout will be inspired by SEAT’s home origin; all of the desks and display areas are within diamond cut diagonal lines, much like the Avinguda Diagonal in Barcelona (the widest avenue in Barcelona separating the hustle and bustle of the city from the mountains and most charming and exclusive neighbourhoods). So, if you wish to get away from the noise you may find at other dealers, step inside the exclusive Pulman SEAT showroom.

Although this is a huge project for Pulman SEAT, the showroom is still open for business as usual, the only change you may see is that the service reception has temporarily been moved to the main showroom!

If you want to be kept up-to-date with the latest refurbishment changes, follow the Pulman SEAT Facebook, Twitter and Instagram page. PLUS keep an eye on our LIVE Diary below which is constantly being updated (latest updates at the top)!

LIVE Diary

Monday 2nd September: The CUPRA corner is now complete with attractive chrome effects which highlight the CUPRA branding. What do you think?

New CUPRA corner at Pulman SEAT and CUPRA

 

New CUPRA corner at Pulman SEAT and CUPRA after refurbishment

 

Monday 1st July: The finishing touches have now been added to the exterior & interior of the SEAT & CUPRA showroom, it looks fantastic! Next up is the CUPRA corner to be finished! Keep an eye out for updates!

New SEAT and CUPRA sign at Pulman after the refurbishment

 

New customer waiting area at Pulman SEAT and CUPRA after refurbishment

 

New Pulman SEAT and Pulman SEAT and CUPRA

 

New SEAT and CUPRA signs and flags at Pulman after refurbishment

 

Thursday 27th June: The new Pulman SEAT sign is currently being placed & all of our new furniture has been delivered! What do you think? We think it looks FANTASTIC! 

New Pulman SEAT sign during refurb

 

New Pulman SEAT and CUPRA furniture

 

New Pulman SEAT and CUPRA furniture

 

New Pulman SEAT and CUPRA furniture

 

New Pulman SEAT and CUPRA furniture

 

Monday 24th June: Not long to go now! The second half of the showroom is nearly complete with the new tiles and flooring, the look will soon be complete with new furniture!

Flooring nearly complete with phase 2 for the Pulman SEAT and CUPRA refurb!

 

Tuesday 18th June: The plastic covering of the new Pulman SEAT and CUPRA totem has been taken off and boy does our new signage stand out! 

New SEAT and CUPRA sign at Pulman SEAT in Sunderland

 

Monday 17th June: The new signage has now landed at Pulman SEAT & is currently being installed into the ground & on the side of the newly painted building!

New SEAT and CUPRA sign being installed during the Pulman SEAT refurbishment

 

New CUPRA sign at Pulman SEAT in Sunderland

 

Saturday 15th June: For now the grey tiling has been covered to protect it from the equipment we are using for the rest of tile placement & painting!

Part of the Pulman SEAT showroom refurbishment in Sunderland

 

Friday 14th June: The grey tiling is being set in the new showroom which is where one of our new cars will feature…but which one?

New grey titling placed to showcase Pulman SEAT new cars

 

Monday 10th June: The future is bright, the future is orange! Alex’s office (General Sales Manager) has been given a lick of bright orange paint, whilst his new computer is being set up! 

The skim coat is also being applied in the showroom to evenly level out the floor ready for the new tiles! 

new office at Pulman SEAT

 

Skim coat flooring in showroom for phase 2 of Pulman SEAT refurb

 

Floor levelling out in Pulman SEAT during the refurbishment

 

Friday 7th June: The exterior of the showroom is looking very sleek! Just need to place the new signage up before the white areas can be painted grey!

Exterior paint nearly complete at Pulman SEAT

 

New exterior colour at Pulman SEAT

 

Tuesday 4th June: Phase 2 has begun in the other half of the showroom! To access the temporary sales area, you need to go through the service reception! The exterior painting is nearly complete, the colour looks fantastic! 

Phase 2 of the Pulman SEAT refurbishment has now started

 

Exterior painting during Pulman SEAT refurbishment

 

Monday 3rd June: Over the weekend the service reception moved back to its original location at the top end of the building! Phase 2 in the main showroom has now begun so the sales team are now based in the half of the showroom which has been shut to the public over the past 5 weeks! Don’t worry there is signage and staff who will guide you to the correct area! 

New service area at Pulman SEAT

 

Phase 2 of the Pulman SEAT refurbishment  - sales team now moved to other half of the showroom

 

Friday 31st May: Phase 1 is nearly complete! It’s looking fantastic! Soon the rooms will reverse & the current showroom open to the public will be the area cornered off!

Phase 1 of the Pulman SEAT refurbishment is nearly complete

 

Phase 1 of the Pulman SEAT refurbishment is nearly complete

 

Thursday 30th May: The painting has begun on the outside of the building! We are going from light to dark! 

New painting has begun outside of Pulman SEAT

 

Tuesday 28th May: The new waiting area is coming along nicely with dark flooring! The tiling and the glass safety barriers are nearly complete in the service area too! 

New waiting area flooring at Pulman SEAT

 

New service area safety barriers at Pulman SEAT

 

New tiles in the service area at Pulman SEAT

 

Thursday 23rd May: The glass is now in the safety barrier where the service waiting is going to be and now work has begun on placing a glass balustrade up to the service reception! New bright lighting has started be installed in the ceilings too!

New glass safety barrier at Pulman SEAT

 

Safety barrier leading to Pulman SEAT service is going up!

 

New bright lighting in the roof at Pulman SEAT

 

Tuesday 21st May: The new railings have started to be placed, which will include glass, so it’s going to look very sleek! Plus the old refreshment area looks unrecognisable; this is going to be the new accessories display area in the new showroom! 

new railings at Pulman SEAT

 

New railings awaiting the new glass at Pulman SEAT

 

The old waiting area at Pulman SEAT

 

Monday 20th May: Work has begun on redecorating the toilet area with new tiling and a fresh lick of paint!

Pulman SEAT refurbishment in the toilets

 

Friday 17th May: The netting has been put up to protect the workshop while the new roof is being installed. Our service reception is still located in the main showroom with Melissa protecting herself from the glorious sunshine today!

Netting in place at Pulman SEAT for the new roof

 

Pulman SEAT Service Reception in the main showroom for the refurbishment

 

Thursday 16th May: The tiling continues in the half of the showroom which is currently closed from the public as well as installation of the floor plug and covers.

New tiling in Pulman SEAT during the refurbishment

 

New floor plugs and covers installed at Pulman SEAT

 

Monday 13th May: Out with the old and in with the new! The original SEAT sign is now dismantled making way for the new signage! The flooring at the service area has also had a skim coat to strengthen &  level out the flooring! 

SEAT Original signage down at Pulman

 

Service area at Pulman SEAT Refurb

 

Saturday 11th May: The workmen are still working hard at the weekend continuing with the placement of the new white tiles! What a lovely sunny day too!

More tiles down at Pulman SEAT refurb

 

Friday 10th May: The Senior Management team visited Pulman SEAT to have a catch-up meeting with the Project Manager & Builders on-site! Everything is going as planned!

Senior Management Meeting at Pulam SEAT refurb

 

Thursday 9th May: The new tiles are starting to be placed in the first cut-off section of the showroom! Nice bright white tiles are coming to your new Pulman SEAT & CUPRA showroom! 

New white tiles being placed in Pulman SEAT

 

Friday 3rd May: The roof has started to come down and trenches have been dug to make way for the media cables for the CUPRA corner!

CUPRA Corner roof coming down

 

Trenches ready for cables

 

Monday 29th April: The famous barriers which have been here since we opened have now been taken down and will be replaced with glass. The café area is also being knocked down and moved to the new hospitality area! Plus today the service reception and waiting area has been moved to the main showroom.

Goodbye famous Pulman SEAT barriers!

 

Hospitality area on the move

 

Saturday 27th April: We’ve started to take out all of our showroom cars as the showroom is going to be split in half over the 9 week project!

Pulman SEAT showroom being emptied